Creative Cycling of News Professionals
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Abstract
The theory of creative cycling emerged from my PhD study of news professionals in Norway. The study was carried out according to classic grounded theory principles (Glaser and Strauss 1967, Glaser 1978, 1998, 2001, 2005), and the area of interest was the performance of news journalism in the multimedia age. The theory runs counter to widespread tendencies of industrial age thinking in news media. It emphasizes news professionals’ search for meaning in their daily work, and suggests that their main concern is self-fulfillment through original contribution. The dilemma and resolution, creative cycling, is a basic social process continuously going
within inner and outer framings. It consists of three interrelated dimensions: productive processing, breaks and shifts and inspirational looping.
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