Using Grounded Theory in the Managing Diversity Context
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Abstract
This paper explores the application of grounded theory methodology in diversity research, highlighting its suitability for developing substantive theories that practitioners and laypersons can effectively use. Grounded theory, originally formulated by Glaser and Strauss, ensures theories meet key criteria such as fit, understanding, generality, and control—making them applicable in real-world diversity contexts. The paper contrasts the discovery-driven approach of grounded theory with the limitations of preconception-based research, emphasizing the importance of theoretical sensitivity over imposing predefined concepts. Key methodological steps, including data collection, coding, memoing, and sorting, are outlined to illustrate how grounded theory facilitates the emergence of meaningful theoretical insights. Ultimately, the paper underscores the value of grounded theory in conceptualizing variation, making it an ideal approach for managing diversity research.
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